Passionate about the process.
Research, Strategies, Effectiveness…
Great design starts by understanding the goals and problems, first. To accomplish this, I developed a 4-stage approach to the design process—communication, collaboration, creation, completion. I research intended audiences and the competition. I define the design problems and discover strategies for solving those challenges effectively and memorably.
A great start leads to great results...
• Scope and Pricing
Great results require collaboration...
• Research & Synthesis
• Collaboration • UX & UI Development • Strategy/Goals Setting
Collaboration results in targeted solutions...
• Strategy development
• Excellence in execution
• UX Testing • Necessary modifications
Targeted solutions result in value...
• Effectiveness • Memorable Experience
• Client Satisfaction • Referrals
Strategy & Direction
• Brand Diagnostics • Brand Strategy & Positioning
• Visual Identity Systems
• Brand Identity Design
• Brand Identity Audits
• Print Collateral
• Annual Reports
• Publication Design
• Systems Design
• Events & Promotions
• Environmental Design
• UX & UI Design interactions
• Desktop & Mobile experiences
• Copy Writing
• Copy Editing